As a seasoned entrepreneur Rob transformed an initial setback on BBC Dragons' Den in 2006 into the foundation of a revolutionary children's travel product empire. His company has redefined the market with innovative solutions that simplify family travel. The flagship Ride-On suitcase a staple of his UK-based manufacturing since 2012 has reached homes in over 100 countries with sales surpassing 5 million units and has garnered more than 120 industry accolades. In February 2023 Rob exited his business to Heroes Technology Ltd marking a new chapter in his business journey.

Rob's entrepreneurial spirit remains undimmed as evidenced by his latest ventures with his brother: Aphelion Agency Ltd a firm that empowers brands to thrive on Amazon and Zeepy Ltd an innovative start-up devoted to enhancing natural sleep in infants and young children.

In addition to his business accomplishments, Rob is a passionate supporter of fostering the next generation of leaders and innovators, a cause for which he has received two honorary doctorates and an MBE for his business contributions.

His autobiography "65 Roses and a Trunki: Defying the Odds in Life and Business," serves as a testament to his journey offering a source of motivation and a blueprint for resilience and success in the face of adversity.