Hugo is Programme Lead at Design Council working across Social and Business Innovation. He is an Industrial Designer and Anthropologist with over 15 years working at design studios and consultancies across Europe – connecting the conceptual, the strategic and the commercial.

He has explored this across industries from transport to consumer electronics, creating design experiences that blend people, place and product. He has worked on modular aircraft systems for Airbus; customer experience-led service and physical design for HS2; flexible and equitable autonomous vehicles for technology brands; and eCargo bikes for start-ups who are transforming supply chains, and our cities, towards a more human scale.

He has worked for some of the best-known businesses in the world, changing cultures from the inside out, and now does so with a regenerative design focus.