Dids Macdonald OBE, FRSA., has over 35 years of experience within the design industry, initially owning an interior design company and later as a designer-maker. She co-founded ACID (Anti Copying in Design) because her products were consistently copied and she felt aggrieved. Today ACID represents thousands of designers within the creative industries. In 2011, Design was recommended by the then Prime Minister as one of 10 key areas for new, clear IP policy. On October 1 2014, history was made by various reforms being included in the IP Act. Of particular importance to designers is the introduction of criminal provisions for the intentional infringement of a registered design in line with copyright and trade marks, a campaign spearheaded by ACID. Dids is Past Master of the Worshipful Company of Furniture Makers (2019). ACID is a key member of the “Alliance for Intellectual Property” of which Dids is Vice Chair. She was made an Honorary Fellow of the British Institute of Interior Design in June 2015. Also in June 2015, Dids was made an Officer of Order of the British Empire (OBE) in Her Majesty’s Birthday Honours for her services to the design industry. She was elected a member of the Design Week Hall of Fame in June 2016. ACID was named as IP Champion by the Alliance for Intellectual Property on its first British IP Day at Westminster. In November 2017 Dids was honoured by the UK Designer Kitchen & Bathroom Awards. The Services to the Industry Award is given each year to an individual who has made a broader contribution to the development and success of design in and around the industry. Dids is also a Fellow of the Royal Society of Arts. In June 2022 Dids was honoured to receive Honorary Fellowship of the Society of Designer Craftsmen. Dids is also very proud to have received the UK 2022 Enterprise Innovation Legal Advisor Award. Her interests include photography, walking, cooking and opera and she is an avid traveller following her career in British Airways having previously been one of the first groups of cabin crew to fly Concorde when it was launched.