Bo Hellberg is the Chief Marketing Officer at String Furniture - an interior design powerhouse from Sweden. String Furniture is distributed to over 40 countries, with a product range spanning from the modernist classic String® by Nisse Strinning in 1949, to the all new Center Center in collaboration with FUWL launched in 2024. Bo is involved in everything from brand and marketing to product development and spends much of his time evangilising about Swedish design and craftsmanship.