Smile Plastics puts a circular spin on event wayfinding
Wayfinding at events, while hugely important, can be extremely wasteful. But at Clerkenwell Design Week 2025, this will not be the case. In collaboration with Smile Plastics, a series of interchangeable signage has been created from 100% recycled/recyclable material with flexibility firmly in mind.
The signage – sporting the beautifully textural aesthetics of Smile Plastics’ Dapples and new Earth collections – takes on a sculptural yet functional arrow form, designed and fabricated by Will Atkins of Make Relief. They won’t just be used for this year’s festival (20–22 May) but will also feature at Design London Shoreditch (16–18 September). After that, they will be reimagined rather than be replaced.
This circular repurposing – transforming something which ordinarily would have become redundant into an event mainstay – is indicative of Smile Plastics’ wider, ongoing mission to put wonder in the place of waste for good across all that it does, the whole world over.
)
)
){kind=logo}
)
){kind=logo}
)
)
){kind=logo}
)
)
)
)
)
)
)
)
)
)
)
){kind=logo}
)
)
)
)
)
)
)
)
)
)
){kind=logo}
)
)
)
)
)
)
)
)
)
)
)
)
){kind=logo}
){kind=logo}
){kind=logo}
)
)
)
)
){kind=logo}
)
)
)
)
)
){kind=logo}
){kind=logo}
)
)
)
)
)
)
){kind=logo}
)
){kind=logo}
){kind=logo}
)
){kind=logo}
){kind=icon}
)
)
)
){kind=logo}
){kind=logo}
){kind=logo}
)
)
)
){kind=logo}
){kind=logo}
){kind=logo}
){kind=logo}
)
){kind=logo}
){kind=logo}
)
)
)
)
){kind=logo}