For #CDW2024, showrooms were encouraged to get creative with their window displays. Tasked with creating memorable displays that stood out from the crowd, visitors were treated to an array of temporary installations and windows that had been dressed to complement the launch of new collections.
To coincide with the launch of their new range La Dolce Vita, Ideal Standard brought the Italian lifestyle of the Amalfi coast to their Clerkenwell Road showroom, featuring an iconic Italian vespa, Amalfi lemons and blinds that showcased the famous shorelines, sheer cliffs and breath-taking scenery.
With a wet and grey start to this year’s CDW, we thoroughly enjoyed the introduction of some Italian sun that Ideal Standard brought to EC1 and are this year's winner of the CDW24 showroom window display competition.
We’re already looking forward to seeing what showrooms will bring to CDW next year!