The Dyson Supersonic r™ Professional hair dryer is Dyson’s lightest, smallest, and most precise styling tool enabled by power-dense technologies – a new technology streamlined heater, the Dyson Hyperdymium™ motor and intelligent Radio Frequency Identification (RFID) sensors in each attachment which communicate with the hair dryer, automatically adjusting the motor and heater to deliver optimal airflow and temperature.
Dyson engineers were tasked to create the smallest hair dryer with powerful precision. This meant doubling down on the core technology within the Dyson Supersonic™ hair dryer – particularly heater technology, motor performance, and attachments – re-engineering a machine to deliver precision for professionals in an entirely new form factor. The Dyson Supersonic r™ Professional hair dryer is 30% smaller, 20% lighter, and more manoeuvrable - delivering fast drying, smoother, frizz free and shinier results.
Leading Session stylists will use the Dyson Supersonic r™ Professional hair dryer to style hair across New York, London, Milan and Paris fashion week for the Autumn/Winter season.
Read the full article here: https://www.dyson.co.uk/discover/innovation/new-machines/introducing-supersonic-r-for-professional-styling
Caveats:
1 vs Dyson Supersonic™ hair dryer
2 vs. Dyson Supersonic™ hair dryer. Based on body weight.
3 UK, US, CN – 275 stylists (from premium salons) in 2017, US – 406 stylists in 2020, Italy – 15 interviews in 2022
4 Dyson 2017 Pro Stylist Study & Dyson 2020 US Stylist Study
5 Excluding the cable
6 Standard 400ml bottle of hairspray